“Investing in the identity of our land is investing in the dignity of our people.” — Dr. Bilal Ahmad Bhat, Founder of Invest Kashmir & PINK – Produce in Kashmir

Srinagar, Jammu & Kashmir –
In an inspiring and transformative effort to rebrand Jammu & Kashmir through entrepreneurship, development, manufacturing, and cultural identity, renowned global entrepreneur and impact leader Dr. Bilal Ahmad Bhat has launched an empowering regional movement: Made in Kashmir – A Branding and Investment Initiative, with the revolutionary platform PINK – Produce in Kashmir at its core.

“Kashmir is not just a place. It’s a brand. A brand of legacy, purity, and craftsmanship. It’s time the world recognized it. And it’s time we, Kashmiris, took ownership of our narrative,” says Dr. Bilal Ahmad Bhat.

What is PINK – Produce in Kashmir?

PINK (Produce in Kashmir) is a platform, a label, and a mission—designed to give authentic identity, credibility, and global recognition to products made in Jammu & Kashmir. Whether it’s handicrafts, agro-products, art, textiles, or tech startups, every creation from the region will now have a “PINK Tag”—a symbol of quality, origin, and regional pride.

Much like the GI tags that protect the uniqueness of Darjeeling Tea or Swiss Chocolate, PINK will serve as a trust mark for buyers, traders, and investors across India and around the globe.

The Vision: Rebranding Kashmir as a Hub of Innovation, Culture & Economy

Dr. Bilal Ahmad Bhat, through his platform Invest Kashmir, sees the Made in Kashmir movement as a therapeutic and economic game-changer for the region:

• ✅ Restoring economic dignity to artisans, farmers, and small manufacturers
• ✅ Branding Jammu & Kashmir as a land of creators, not just conflict
• ✅ Providing regional businesses access to global markets
• ✅ Encouraging investments in local industries, startups, and production units
• ✅ Building trust and authenticity through verified product origin

“Every piece of saffron, walnut, papier-mâché, shawl, honey, software, or startup from Kashmir must carry pride—and that pride will now be called PINK,” Dr. Bilal declared.

Why PINK Matters?

Kashmir is home to generational artisans, rare produce, unique crafts, and brilliant minds. But decades of under-representation, lack of branding, and fragmented markets have kept its economic engine underutilized. PINK bridges that gap.

With PINK, every producer in the valley—from a young startup founder to a 60-year-old weaver—will:

• 🏷️ Receive recognition through regional certification
• 🌐 Access national and international markets via Invest Kashmir’s partner network
• 💬 Be supported with branding, packaging, digital enablement
• 📈 Gain credibility in both B2C and B2B commerce
• 💸 Attract potential investors and collaborators with trust assurance

How Investors Can Be Part of This Movement?

Dr. Bilal invites investors, ecosystem builders, SMEs, e-commerce players, and ethical brands to be part of the PINK ecosystem by:

• 🔹 Funding artisan clusters and product development
• 🔹 Partnering in manufacturing and export units
• 🔹 Investing in branding, marketing, and logistics support
• 🔹 Launching PINK-certified e-commerce platforms
• 🔹 Training youth in value-added services and digital sales

Building a Movement That Lasts

Dr. Bilal’s long-term vision is to make Made in Kashmir a globally admired label, like “Made in Japan” or “Made in Italy.” His decades of entrepreneurship across Asia, Europe, and the Middle East have shown that products don’t just sell—they speak. They represent culture, authenticity, and trust.

“This is not just about selling more products—it’s about changing perceptions, creating jobs, and protecting our identity,” said Dr. Bilal, who comes from a lineage of saffron growers and now stands as one of the most recognized entrepreneurial voices from Kashmir.

Join the Legacy Building – The Time Is Now

The Made in Kashmir Investment Movement is more than an economic agenda—it’s a cultural resurrection, a socio-economic revolution, and a heritage defense mechanism.

Every investment in PINK is an investment in:

• 🌱 Sustainability
• 🧕🏽 Women-led businesses
• 🧑‍🎓 Youth skill development
• 🧵 Artisan welfare
• 🏡 Village-based industries
• 🚀 Local startups with global potential

“Every thread you invest in today can become the fabric of tomorrow’s Kashmir,” said Dr. Bilal with conviction.

The Road Ahead

From saffron-based skincare, to handmade woolens, to digital crafts and local tech ventures, PINK will become the seal of pride for Jammu & Kashmir—recognized nationally and globally.

With a well-structured ecosystem, experienced collaborators, tech-enabled platforms, and ethical leadership at the helm, Invest Kashmir and PINK are ready to shift the narrative of Kashmir from conflict to creativity.

Final Call

If you are an entrepreneur, artisan, investor, policymaker, or a proud Kashmiri—this is your moment.

Join the Made in Kashmir movement. Invest in PINK.
Be the reason Kashmir’s story turns into a success story.

Let Kashmir be known for its brilliance, not its burden.
Let your investment become someone’s dream come true.

Start today. Build the legacy.
PINK – The New Pride of Kashmir.