
In every era of innovation, there comes a moment when the ru...
Srinagar, Jammu & Kashmir –
In today’s hyper-connected digital economy, it’s no longer just businesses that need branding — individuals do too. With the launch of his transformative initiative “Invest in Personal Branding Kashmir,” renowned business coach and global entrepreneur Dr. Bilal Ahmad Bhat is urging the youth, creators, professionals, and entrepreneurs of Jammu & Kashmir to step forward and own their identity, amplify their voice, and build a lasting personal brand.
“People don’t just buy products or services anymore — they buy people, trust, stories, and values,” says Dr. Bilal.
“And if you are not branding yourself, you are already invisible. That’s why I tell everyone — invest in personal branding now, especially in Kashmir.”
Personal branding is the intentional effort to create and influence public perception of an individual by positioning them as an authority, building credibility, and creating a distinct, memorable presence in their industry or community.
In simpler terms:
🔹 It’s how people remember you.
🔹 It’s how you build trust before ever saying a word.
🔹 It’s how you differentiate yourself from the rest.
Your values, message, visual identity, digital presence, communication style, and thought leadership — all come together to form your personal brand.
Kashmir is a land of immense talent, creativity, intelligence, and culture. But many brilliant individuals — from entrepreneurs to artists, doctors to influencers, writers to change-makers — are still undiscovered, unbranded, and underrepresented.
Dr. Bilal believes that can — and must — change.
“We’ve spent years branding apples, carpets, shawls, and landscapes. Now it’s time to brand our people — the real assets of Kashmir,” he says.
Here’s why personal branding is non-negotiable today:
✅ Visibility = Opportunity: When people know who you are, they can work with you, hire you, buy from you, or recommend you.
✅ Digital Reputation is Everything: Whether you’re a jobseeker, entrepreneur, or influencer — Google is your first interview.
✅ Trust and Influence: People trust faces and names, not just companies. Your personal brand builds that bridge.
✅ Leadership and Legacy: Whether you’re 18 or 80, building your personal brand helps you leave a legacy and inspire others.
90DAYMBE – 90 Days of Business Entrepreneurship, founded by Dr. Bilal, is a structured accelerator program that includes personal branding as a core pillar.
Within 90 days, participants are guided through:
“We don’t just teach theory. We build platforms, coach you, and help you launch your brand in real-time,” says Dr. Bilal.
Kashmir is experiencing a shift — from conflict to creativity, from struggle to strategy, and from dependence to entrepreneurship. But to ride this wave, individuals must stand out and be seen.
Sectors where personal branding is critical in Kashmir:
“This is not just about fame. It’s about economic freedom, credibility, and impact. Personal branding unlocks all three,” Dr. Bilal explains.
A Clear Roadmap: How to Start Building Your Personal Brand
If you’re wondering how to begin, here’s the action plan Dr. Bilal recommends:
“To every youth, artist, mother, student, or entrepreneur — I say this: own your story before someone else tells it for you. Kashmir is not just a place — it’s a brand. You are part of it. Build your brand now. Don’t just be a face in the crowd — be the name people remember.”
“If you don’t tell the world who you are, it will decide for you,” Dr. Bilal says.
“And that’s too high a cost to pay for silence.”
The Invest Kashmir platform now offers personal branding services, mentorship, website development, content training, and branding packages for individuals who want to take that first — or next — step in their journey.
Join hundreds of others in Kashmir and across India who are already building their brand and their future.

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